The Oaks Ranch is a hotel located at Mossy Point on the south coast of NSW. For this project, the aim was to create a new identity in line with a new proposal and structure of the hotel. The identity had retro references and the colour red was used to refer to the magnificent sunset.
We developed a comprehensive brand strategy and identify, supporting brand guidelines and systems, signage and wayfinding, website design and content. We also applied the brand to stationery and uniforms.