Frankies at Forde was named after the shortest-serving Australian Prime Minister (from 6 to 13 July 1945). The logo was designed to have a vintage feel with the use of the iconic fedora.
The pre-launch campaign promoted Frankies serving 8 days, a pun referring to the term Frank served in office.
Signage and a website accompanied the logo design. We liaised with interior designers and signwriters to ensure retro brand implementation. The website was designed by Even Dots and developed in Joomla by 23 Creative.
